Imagine walking into a store where every product shines effortlessly, drawing customers in without overwhelming glare. That’s the power of AMY oval lenses – designed to make retail spaces look their best while saving energy and reducing costs.

Why oval beams make a difference

Retail lighting isn’t just about brightness – it’s about precision and aesthetics. The AMY family of low-profile lenses combines slim, elegant design with advanced optics. Now featuring an oval beam in 35-, 45- (coming), 50-, 70-, and 110-mm sizes, AMY delivers optimal illumination for aisles, shelves, and displays.

Oval beams are the ideal solution for aisle lighting, delivering uniform illumination across shelves while eliminating unwanted glare. Unlike traditional spot beams that concentrate light in a narrow area, oval beams distribute light precisely where it matters – on the products, not wasted on the floor. This smart design means fewer luminaires are needed to achieve full coverage, ensuring a consistent and attractive product presentation while reducing energy consumption and overall costs.

And the difference isn’t just theoretical – it’s easy to see in real store environments. Below, we compare two aisles using the same number of luminaires: one with an AMY-50 oval beam and the other with a spot beam. Pay attention to how the light falls across the shelves and the overall atmosphere of the aisle.

Both aisles use the same number of luminaires, yet the AMY-50 oval beam provides wider, more uniform illumination , making products stand out and creating a brighter shopping experience. The spot beam, by contrast, leaves dark gaps and uneven lighting, reducing visibility and store appeal. Oval beams are the smarter choice for retail aisles where every detail matters.

Designed for retail versatility

Beyond aisles, AMY oval beams are perfect for horizontal displays, indoor signage, and other longitudinal objects. They offer flexibility for retailers who want to create inviting spaces that showcase products beautifully.